Privacy Policy

Last Updated: February 2026

At Burton Trend, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or use https://burtontrend.shop/, place an order with us, contact our customer service team, or otherwise interact with Burton Trend.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. About Burton Trend

Burton Trend is an online footwear retailer offering branded footwear, including products from brands such as Nike, Jordan, New Balance and ASICS.

Contact Information

Website: https://burtontrend.shop/
Email: sales@burtontrend.shop
WhatsApp / Telephone: +44 7307 348859

Our customer service team primarily communicates with customers through WhatsApp and telephone.

2. Information We Collect

Depending on how you interact with our website and services, we may collect the following information:

Personal Information

When you place an order or create an account, we may collect:

• Full name

• Billing address

• Delivery address

• Email address

• Telephone or mobile number

• Order details

• Product and size information

• Payment-related information

• Communication history relating to your order

Payment Information

Payments may be processed through third-party payment providers, including Clearpay and other payment methods made available at checkout.

We generally do not store your complete payment card details on our own systems. Payment information may be processed directly by the relevant payment provider in accordance with its own privacy policy and security procedures.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Approximate location information

• Pages visited

• Products viewed

• Time spent on the website

• Referring website

• Website interaction information

• Technical information required to operate and secure the website

This information helps us understand how visitors use our website and improve the shopping experience.

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders.

• Deliver purchased products.

• Provide order tracking information.

• Process refunds and returns.

• Respond to customer enquiries.

• Communicate with you through email, telephone or WhatsApp.

• Provide customer support.

• Process payments through authorised payment providers.

• Detect and prevent fraud or suspicious transactions.

• Maintain the security of our website.

• Improve our products, services and website.

• Analyse website usage and performance.

• Comply with legal and regulatory obligations.

• Send promotional communications where permitted and where you have provided the required consent.

5. Legal Basis for Processing

Where applicable, we process personal information under one or more lawful bases recognised under applicable data protection law, including:

Contract

We may process your information when it is necessary to fulfil an order or provide services you have requested.

Legal Obligation

We may process information where necessary to comply with legal, accounting, tax, regulatory or other legal requirements.

Legitimate Interests

We may process certain information where necessary for legitimate business purposes, such as fraud prevention, website security, customer service and improving our services, provided that these interests do not override your rights.

Consent

Where consent is required, we may process information based on your consent, such as certain marketing communications or non-essential cookies.

You may withdraw consent where processing is based on consent.

6. Orders and Customer Accounts

When you place an order, we use your information to process and fulfil the order.

This may include:

• Confirming your purchase.

• Preparing your order.

• Arranging delivery.

• Sending order updates.

• Providing tracking information.

• Handling returns and refunds.

• Responding to questions about your order.

We may retain transaction and order information for appropriate periods to meet legal, accounting and business requirements.

7. Clearpay and Payment Providers

If you select Clearpay or another third-party payment provider at checkout, certain information may be shared with that provider to process your payment and determine eligibility for its services.

The relevant payment provider may process your information according to its own privacy policy and terms.

Burton Trend does not control how an independent payment provider processes information once it is subject to that provider’s own privacy practices.

8. Shipping and Delivery Providers

To fulfil your order, we may share relevant information with delivery and shipping providers.

This may include:

• Name

• Delivery address

• Telephone number

• Email address where required

• Order or delivery reference

• Other information necessary to complete delivery

This information is used to deliver your purchase and provide delivery-related services.

9. WhatsApp and Telephone Communication

Customers may contact Burton Trend through WhatsApp or telephone using:

+44 7307 348859

If you contact us through WhatsApp, we may receive and retain information contained in your communication, including your telephone number, name, messages, photographs, order information and other information you voluntarily provide.

WhatsApp is operated by a third party and its own terms and privacy practices may apply.

We recommend that customers avoid sending unnecessary sensitive or confidential information through WhatsApp.

10. Email Communications

We may use your email address to:

• Confirm orders.

• Send order updates.

• Provide delivery information.

• Respond to customer enquiries.

• Process returns and refunds.

• Send important service communications.

• Send promotional communications where permitted.

You may unsubscribe from marketing communications at any time using the unsubscribe option provided in the relevant communication.

Transactional and service-related communications may still be sent where necessary to fulfil your order or provide requested services.

11. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality and improve your browsing experience.

Cookies may be used to:

• Keep the website functioning correctly.

• Remember shopping cart information.

• Remember preferences.

• Understand how visitors use our website.

• Measure website performance.

• Support advertising and marketing activities where applicable.

• Improve website functionality and user experience.

Some cookies may be placed by third-party services used on our website.

You can manage or restrict cookies through your browser settings and, where applicable, our website’s cookie controls.

Some website functionality may not operate correctly if certain cookies are disabled.

12. Marketing and Advertising

Where permitted by law, we may use customer and website information to understand customer interests and improve our advertising and marketing activities.

We may use third-party advertising and analytics services that may collect information about interactions with our website.

Where consent is required for particular marketing technologies, we will seek the appropriate consent before using them.

You can opt out of marketing communications at any time.

13. Sharing Your Information

We may share relevant personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Shopify and ecommerce service providers.

• Payment providers, including Clearpay.

• Shipping and delivery providers.

• Website hosting and technology providers.

• Analytics and advertising providers.

• Customer service and communication providers.

• Fraud prevention and security providers.

• Professional advisers.

• Government authorities, regulators or law enforcement where legally required.

We do not sell your personal information as a standalone product to third parties.

14. International Data Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

This may include relying on appropriate safeguards or recognised transfer mechanisms where required.

15. Data Security

We take reasonable technical and organisational measures to protect personal information against:

• Unauthorised access.

• Loss.

• Misuse.

• Alteration.

• Disclosure.

• Destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

16. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, handling returns and refunds, maintaining business records, preventing fraud and complying with legal obligations.

The retention period may vary depending on the type of information and the reason it is being retained.

When information is no longer required, we may securely delete or anonymise it.

17. Your Data Protection Rights

Depending on your circumstances and applicable law, you may have rights including:

• The right to request access to personal information we hold about you.

• The right to request correction of inaccurate information.

• The right to request deletion of certain information.

• The right to request restriction of processing.

• The right to object to certain processing.

• The right to request data portability where applicable.

• The right to withdraw consent where processing is based on consent.

• The right to object to direct marketing.

Some rights are subject to legal conditions and exceptions.

To exercise your rights, contact us using the details provided below.

18. Direct Marketing

If you receive promotional communications from Burton Trend, you can opt out at any time.

You may unsubscribe using the unsubscribe link included in marketing emails or contact us directly.

Opting out of marketing will not prevent us from sending essential communications relating to an existing order, payment, delivery, return or other service you have requested.

19. Children’s Privacy

Our website is intended for general consumers and is not specifically directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us so that we can review and take appropriate action.

20. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology or legal requirements.

Any updated version will be published on this page together with the updated date.

We encourage customers to review this Privacy Policy periodically.

22. Contact Us

If you have questions about this Privacy Policy, your personal information, or how we process your data, please contact us:

Burton Trend
Website: https://burtontrend.shop/
Email: sales@burtontrend.shop
WhatsApp / Telephone: +44 7307 348859

We primarily use WhatsApp for customer support and order-related communication.

Last Updated: February 2026